Tag Archives: pc

Home computers can lower kids test score

Around the country and throughout the world, politicians and education activists have sought to eliminate the “digital divide,” by guaranteeing universal access to home computers, and in some cases to high-speed Internet service.

According to a new study by scholars at Duke University’s Sanford School of Public Policy, these efforts would actually widen the achievement gap in math and reading scores. Students in grades 5 through 8, particularly those from disadvantaged families, tend to post lower scores once one of these technologies arrives in their home.

Professors Jacob Vigdor and Helen Ladd analyzed responses to computer-use questions included on North Carolina’s mandated End-of-Grade tests (EOGs). Students reported how frequently they use a home computer for schoolwork, watch TV, or read for pleasure. The study covers 2000 to 2005, a period when home computers and high-speed Internet access expanded dramatically. By 2005, broadband access was available in almost every zip code in North Carolina, Vigdor said.

The study had several advantages over previous research that suggested similar results, Vigdor said. The sample size was large — numbering more than 150,000 individual students. The data allowed researchers to compare the same children’s reading and math scores before and after they acquired a home computer, and to compare those scores to those of peers who had a home computer by fifth grade and to test scores of students who never acquire a home computer. The negative effects on reading and math scores were “modest but significant,” they found.

“We cut off the study in 2005, so we weren’t getting into the Facebook and Twitter generation,” Vigdor said. “The technology was much more primitive than that. IM (instant messaging) software was popular then, and it’s been one thing after the other since then.

“Adults may think of computer technology as a productivity tool first and foremost, but the average kid doesn’t share that perception.”  Kids in the middle grades are mostly using computers to socialize and play games, Vigdor added, with clear gender divisions between those activities.

Vigdor and Ladd concluded that home computers are put to more productive use in households where parental monitoring is more effective. In disadvantaged households, parents are less likely to monitor children’s computer use and guide children in using computers for educational purposes.

The research suggests that programs to expand home computer access would lead to even wider gaps between test scores of advantaged and disadvantaged students, Vigdor said. Several states have pursued programs to distribute computers to students.  For example, Maine funded laptops for every sixth grader, and Michigan approved a program but then did not fund it.

“Scaling the Digital Divide: Home Computer Technology and Student Achievement” was published online by the National Bureau for Economic Research. The research was funded in part by the William T. Grant Foundation.

(Courtesy: Sanford’s Press Release )

Indian Mobile Penetration Vs PC Penetration: The comparison & reasons

This article on ET points out that while Mobile is actually growing in India, PC & Broadband penetration isn’t catching up to the trend. I am discussing any Data here but the reasons why this may be happening.

The Choice of Mobile Vs PC

This is the choice dilemma that customer face when they think of buying the one. Mobile was recently dominated by Nokia and then came the Sonys, LGs, Samsungs and others. But still the choice of a mobile is controlled as Mobile OEMs have been able to target their TGs well and the TGs themselves know what they need to buy. When people enter the shop, the price sensitive people have already made a decision that they are going to buy a mobile in X range. And when people who are not that price sensitive go to the shops; they are almost sure of what features they are going to go for.

On the other hand, PC buying experience is quite scattered – branded, assembled, after sales service, unlimited permutations and combinations of hardware, software licenses and the inability of the sales person to fix the choices for the customers.

Computer is not personal

In India every household item is social. The Mobile is the only item which qualifies to become the first personal, protected and private item of possession. It gives a great high to anyone to own such personal and private item; be it 1,000 bucks or 10,000 bucks. Most of the youngsters in the house still prefer to chat or browse through Cyber Cafes which offers much more private environment than the home.

The Upgrade Brigade

No matter how much money you push into marketing computers, there is no actual reason or incentive for the customers. Indians already spent too much of time in Office and Schools and when they are back home the internet consumption is limited to light browsing, emailing and chatting. The segment of gaming, multimedia and cpu intensive jobs is growing but anyways it won’t be a major share in the market.

But you easily get bored with your Mobile, 2megs to 5 megs camera is a good reason to upgrade, 2 GB to 8 GB is again a good memory jump. Other reason is that most of the people start with a low end mobile when they are in schools, they upgrade as they move in jobs, social stats or their usage. Mobile is also good for show off.

PC doesn’t get you any mileage in showing off, it sits quietly in one corner and won’t really increase it’s sex appeal by any internal fix.

The Gift Culture

In Indian families things pass from elders to young ones in the family. My first watch was of my brother, my first trainers were of my brothers, my first walkman was of my brother. So in India the first mobile at least for the young generation would be from someone in the family. You will see more youngsters with mobile phone powered by – gifts in the family, second hand market & cheap packages from operators.

India is also full of festivals, birthday celebrations, marriages and competitive exams. So if you can really lay the foundations right, there’s opportunity everywhere.

Parents in India always want to keep a vigil on their kids and mobile is the only way they can do this these days.

Mobile is NOT Use and Throw

Many Indians are still not used to this concept. They would keep on shifting their PC / Laptop purchase decision thinking it would fall more, they would get more later in the same price and so on. And for mobile for a same price they won’t think twice. Cos they know they can upgrade their mobile later through buyback offers, or they can give it to someone in the family but same is not true for a PC. PC becomes obsolete very quickly, there is no exiting buy back offers and it really makes no sense gifting it to someone in the family, who anyways is still using and sharing with you.

Mobile is really Useful – Across the Society

PC would be of no use to a paanwala or a small shopkeeper who can still very well maintain his books through traditional methods. With PC or without PC they are still doing a good business and would continue to keep doing so. Mobile on the other hand connects them with their families, customers and partners where ever they are. In India almost every other person has a one man enterprise and mobile powers that enterprise.

TV doesn’t compete with Mobile

But it does compete with PC & Internet. Indians love to read newspaper, love to watch TV with friends and family, they spend days in front of TV watching Cricket, they love watching the reality shows, they love watching the 100th re-run of a Sholay on TV – where does this leave time for Internet or any other thing on PC.

The Early Adoptors

Your grandma can become the early adoptor for a new saas bahu serial on TV but she cannot become the early adoptor or a prime user on PC, she still can receive a call on your phone by your distant cousin or she can ask you to scold someone on her behalf. But the same mass of people cannot participate in the PC and computing ecosystem. e

PC is not Maruti Suzuki

You can drive a car or have a chauffer to drive your car. Even if you don’t have a chauffer , but someone in the family knows driving you can still use the car to the maximum. The grandma I cited in the above example can ask you to pick and drop her from a temple. She is still a prime user of that car or the trip without owning or driving the car. The same is true for Mobile for such users, they need not own it or need not know how to use it but still can they put the thing to use.

Follow up post (Coming soon): Ideas to Increase PC penetration in India