afaqs! informs about MRUC’s IRS 2010 Q1 survey conducted by Hansa Research
Media Research Users Council (MRUC) has released the first quarterly report of the Indian Readership Survey (IRS) for 2010. IRS 2010, Q1 provides insights about the media consumption habits of Indian consumers and the overall interaction of the Indians with various media. The study has been conducted by Hansa Research in collaboration with MRUC.
The report points out that the time spent on traditional as well as modern media is going up. An average Indian, who interacts with media, spent 125 minutes on various media platforms in 2010; as opposed to 117 minutes spent in 2006 – a growth of around 7 per cent.
"Almost everywhere, there has been a growth in time spent – by gender, by almost all age groups, as well as by SEC groups. Also, women are driving this phenomenon more than men," says the report.
The surprising thing is IRS is such reputable Media report in India but MRUC’s own site is not updated on IRS post 2008 and Hansa Research site is throwing up error in registering for IRS topline download report for the 2nd day in a row.
I was more interested in knowing about internet but with 1.5 pc reach is 2008 to 2 percent reach in 2010 there’s no great news.
