Santosh Maharshi blog on India, Social Tech, Digital Media & Bollywood

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India has 45M (or whatever) internet users. Most of the Indian Internet users access the Net not daily but monthly, bi-monthly or a weekly basis. For such users Email is the the most important or the default activity when they are on the web. Email marketers in India just look at the overall size of [...]

I really don’t believe that I am writing this post in the never ending spamming social media marketing era. But while we marketers spend lots of time in budgeting, planning and cramping the communication with “call to actions” and “convergence” and “leads”, we sometimes miss the most crucial part “the execution’. A big media group [...]

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