Sara Huizenga (@socialsprouts) informs : Want to change the world but only have 99 cents? Armchair Revolutionary is here to help. Set to launch into beta on Tuesday, Armchair Revolutionary is a Web-based social activism platform designed to harness large-scale crowdsourcing and the boom in social gaming in a bid to support a wide variety of science and technology ventures that could benefit the world at large.
More from CNet:
Started by the founders of The Hollywood Hill, said to be the largest social change membership organization in the entertainment-industry, Armchair Revolutionary is meant to bring people’s interest in helping support worthwhile causes and the iTunes-era simplicity of spending 99 cents on something intriguing together with innovators who need funding to get potentially world-changing projects off the ground.
Built around a series of eight social activism tasks–gifting, VoIP phone calling, e-mailing, uploading, downloading, voting, forms, and quizzes–Armchair Revolutionary is seen by its creators as a one-stop shop for today’s Web savvy and altruistic communities to make a big difference, one small step at a time.
Ariel Hauter, co-founder and President of Armchair Revolutionary writes on HBR blog on why 99 cents ?
In the run up to our beta-launch, we thought about many different payment models, but in the end, we’re going with what we think is a unique donor approach. We’re limiting financial gifts to 99¢ increments. We’re pretty optimistic that this somewhat counter-intuitive approach to fundraising is actually what’s needed.
Here’s why: The web is finally reaching a level of donation and payment scalability that micro-transactions can really add up. We’ve all witnessed the crowdsourcing fundraising successes of Moveon.org and the recent Haiti effort. Armchair Revolutionary takes this model to extremes, by limiting gifts to 99¢ per project (or project phase) for each user, thus reducing the risk-per-donor to a near-zero level per project. At this level, we’ve also eliminated any financial barriers to participants, tapping into a whole new marketplace for funding. It also supports a high-volume of projects per year as each donor is more capable of contributing to a full "portfolio" of projects as they roll-out per week. We anticipate scaling up from 20 projects in our first year to around 250 in the coming years.
Their press section informs that even being sitting on a chair they are truely revolutionary by being first in so many things:
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The world’s first social activism website combining a micro-financing platform and one-click task technology (voip, email, upload, download, voting, forms, quizzes) to engage the public in supporting innovative science and technology projects.
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The world’s first to combine social gaming with social activism for science and technology projects.
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The world’s first website to offer the public the opportunity to help micro-finance for-profit social ventures (i.e. launch for-profit companies that provide social good). In most of these situations, Armchair Revolutionary will use the public’s contributions as investment capital and receive equity stakes in the start-ups it funds. As these equity stakes mature and come of value, Armchair Revolutionary may exit / cash-out and reallocate those profits to new social projects.
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The world’s first social activism website to enable its users to personalize their public profiles with digital art produced by professional artists (ArmRev’s Visual Artist Program at http://www.armrev.org/artists)
Join them now as an innovator or an artist and follow them on twitter @armrev or join them on facebook fan page
Image Credit : Armchair Revolutionary