Tag Archives: 2010

Morgan Stanley’s Internet Trends Presentation 2010

Internet Trends Presentation

ViziSense Study: Online Behaviour of Indian Women

ViziSense, India’s leading online audience and ad measurement platform, released its first customized report on the online behavior of Indian women. Unlike the usual methods of surveys and multiple-choice answers, these insights are drawn, analyzed and collated from the actual observed behavior of a significant sample of online women:

  • E-Mail, Search and Social Networking Top the Charts for Indian Women
  • North Indian women are more active on social networking sites as compared to their counterparts in South India.
  • Women spend more time on Social Networking as compared to E-Mail; Social Networking sees high usage from women between the ages of 15 – 24 years
  • Maximum women are checking E-Mail between 11AM – 12PM everyday

Social Media Statistics in UK 2010 by Simplyzesty

SimplyZesty – an online PR and social media agency based in Dublin has come up with this new cool video Social Media trends in UK

 

via Vint

Pew Internet Report : The State of Online Video

Pew Internet has released a new report “The State of Online Video

OVERVIEW

Seven in ten adult internet users (69%) have used the internet to watch or download video. That represents 52% of all adults in the United States.

Driven by the popularity of online video among 18-29 year-olds, there have been dramatic increases since 2007 in the number of American adults watching:

  • Comedy or humorous videos, rising in viewership from 31% of adult internet users in 2007 to 50% of adult internet users in the current survey
  • Educational videos, rising in viewership from 22% to 38% of adult internet users
  • Movies or TV show videos, rising in viewership from 16% to 32% of adult internet users
  • Political videos, rising in viewership from 15% to 30% of adult internet users

On the other side of the camera, video creation has now become a notable feature of online life. One in seven adult internet users (14%) have uploaded a video to the internet, almost double the 8% who were uploading video in 2007. Home video is far and away the most popular content posted online, shared by 62% of video uploaders. And uploaders are just as likely to share video on social networking sites like Facebook (52% do this) as they are on more specialized video-sharing sites like YouTube (49% do this).

Yet, while video-sharing is growing in popularity, adult internet users have mixed feelings about how broadly they want to share their own creations. While 31% of uploaders say they “always” place restrictions on who can access their videos, 50% say they “never” restrict access. The remaining 19% fall somewhere in the middle. And while there is almost universal appreciation for the ease with which video-sharing sites allow uploaders to share video with family and friends, a considerable number (35%) also feel they should be more careful about what they post.

Download or read the full report here

Games Tech 2010 & Will Wright’s Keynote [video]

SeriousGamesMarket informs about the keynote speech by Will Wright at Games Tech 2010. Will Wright is designer of popular games like SimCity, SimEarth, and The Sims. Wright spoke on the intersection of military gaming and commercial gaming technologies.

Games Tech 2010’s primary objective is to promote the use of game technology within the Department of Defense, inviting participation and exchange of Ideas. For more information and some great insightful presentations visit the official Game Tech 2010 conference website

Indian Readership Survey 2010 Q1

afaqs! informs about MRUC’s IRS 2010 Q1 survey conducted by Hansa Research

Media Research Users Council (MRUC) has released the first quarterly report of the Indian Readership Survey (IRS) for 2010. IRS 2010, Q1 provides insights about the media consumption habits of Indian consumers and the overall interaction of the Indians with various media. The study has been conducted by Hansa Research in collaboration with MRUC.

The report points out that the time spent on traditional as well as modern media is going up. An average Indian, who interacts with media, spent 125 minutes on various media platforms in 2010; as opposed to 117 minutes spent in 2006 – a growth of around 7 per cent.

"Almost everywhere, there has been a growth in time spent – by gender, by almost all age groups, as well as by SEC groups. Also, women are driving this phenomenon more than men," says the report.

The surprising thing is IRS is such reputable Media report in India but MRUC’s own site is not updated on IRS post 2008 and Hansa Research site is throwing up error in registering for IRS topline download report for the 2nd day in a row.

I was more interested in knowing about internet but with 1.5 pc reach is 2008 to 2 percent reach in 2010 there’s no great news.

Morgan Stanley: State of the Internet 2010 report

mobileinternetfuture Morgan Stanley has released the 2010 edition of State of the Internet (pdf) report. The report primarily highlights the exponential growth of the mobile web in coming years. It hints that Mobile Will Be Bigger Than Desktop Internet in 5 Years and then takes a deep dive into mobile internet. The report shares deep analysis of the following:

1.Wealth Creation / Destruction is Material in New Computing Cycles – Now in Early Innings of Mobile Internet Cycle, the 5th Cycle of Last Half Century.
2.Mobile Ramping Faster than Desktop Internet Did and Will Be Bigger Than Most Think – 5 Trends Converging (3G + Social Networking + Video + VoIP + Impressive Mobile Devices).
3.Apple Leading in Mobile Innovation + Impact, for Now – Depth of App Ecosystems + User Experience + Pricing Will Determine Long-Term Winners.
4.Game-Changing Communications / Commerce Platforms (Social Networking + Mobile) Emerging Very Rapidly.
5.Massive Data Growth Driving Carrier / Equipment Transitions.
6.Growth / Monetization Roadmaps Provided by Japan Mobile + Desktop Internet.

The report is authored by Mary Meeker, Scott Devitt and  Liang Wu and more is available about the report on GigaOm

Image Credit : Morgan Stanely

SXSWi 2010: Quotes, Reactions, Reports & Videos

Quotes from SXSWi:

"The Internet is 15 years old, hasn’t had sex yet and is just getting started” – Gary Vee, via Brad-King

"Never do anything hard alone" – Charles Knickerbocker, via Social Web Strategy

"Abundance breaks the existing order far more effectively than scarcity, ubiquitous availability changes the world’ – @cshirky

"Because twitter is so simple we try to make twitter reach the weakest signals in the world (don’t need web to tweet)" – E.V. Williams. Via Jon 383

"We want to make music like water" – Daniel Elk, CEO of Spotify, via normalnorman

"If you’re not pissing some people off you’re doing something wrong" – Quote from the audience, via mCuban, via missusP

"(social media) isn’t a fad. it isn’t going away." journalism sharing on FB is up 500% in past 6 months " - BBC, via producer girl

We see ourselves as an information network, not a social network" – E.V. Williams, via YODspica_TV

"At some point, all traditinal media companies will include crowdsourced data in stories " – @mashable, via Mayerjoy

A very harsh door sign, "Bloggers aren’t real writers" (pic) via @flatrabbit @robertashley @seswa

Reactions, Notes, Observations and News on SXSWi

SXSWi Videos

India Internet & Web Statistic and Trends 2010-11

IndiaInternet

This is continuation of my series “India web & internet statistics 2008”. I skipped it in 2009 as here it’s back again. I am going to keep updating this post, so please let your comments flowing in through the comments section of this post or to my twitter account @santoshmaharshi.

 

 

Online Publishing in India

  • WSJ will launch its 1st mobile reader in India in 2010 - MoneyControl
  • The number of online news and information consumers in India surged 37 percent in the past year, more than double the rate of growth of the total online audience in India,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. In October 2009, nearly 16 million people visited an online news site in India, a gain of 37 percent from the previous year. A look at the most visited news destinations in India revealed that local brands make up a significant portion of the top news sites – and some of the fastest growing.comScore

3G In India

  • The successful bidders will get third-generation (3G) spectrum simultaneously only in August 2010. - India Infoline
  • Operators will not be in a position to launch the services before early 2011The Hindu Business Line

Internet & Mobile Acces in India

  • India currently has around 50-60 million internet users and 7.4 million broadband connections. - DNA
  • With nearly 440 million subscribers, mobile phones cover nearly 40% of the country’s population. - IAMAI
  • India has an active internet user base of about 3.3 million, according to the IAMAI. The report is based on primary survey covering 20,000 Households, 90,000 individuals, 1000 SMEs and 500 cyber cafes countrywide. - Economic Times
  • The number of people in Asia Pacific who have access to the internet grew by 22 percent during the period September 2008 to September 2009.  China led the region with a 31 percent growth followed by Japan (18 percent) and India (17 percent)[4]. - Visa Asia
  • The government has planned to expand broadband coverage to connect every gram panchayat to broadband network by May 2012.  CIOL
  • While the world’s tele-density as on December 31, 2008 stands at 78.11 per cent, India’s tele-density, as on October 31, 2009 is 44.87 per cent. the rural tele-density in the country is 18.97 per cent. - CIOL
  • By 2010 we expect there to be over 600 million mobile broadband subscribers, rising to 900 million by 2012 and the vast majority, will be served by advanced networks such as HSPA (High Speed Packet Access) and LTE (Long Time Evolution). - Hindu
  • India has the lowest average of 11 hours per user, ComScore also said, below the regional average of 16.9 hours - MB
  • The report by DtecNet that is based on tracking illegal downloading IP addresses on P2P (Peer to Peer) networks, showed that from April to September 2009, India was among the top 10 countries in the world with the largest number of illegal P2P activities. Economic Times 

Gaming in India

  • Console-based gaming in the country is expected to become a Rs 575 crore market by 2010 as youths increasingly get hooked onto gaming,
    a study said here on Tuesday. - Economic Times
  • Mobile gaming is also catching on with the mobile gaming industry pegged at Rs 289 crore, which is a mere five per cent of the overall mobile value-added services industry.This is expected to grow to Rs 812.5 crore by June 2010, it added. - Econonic Times 

Online Shopping / E-commerce in India

  • The size of e-commerce market in India is worth around Rs 9,500 crore, out of which the pure play online shopping market is worth Rs 1,300 crore. While online shopping globally is growing at around 8-10%, in India the growth rate is upwards of 30%. - Economic Times
  • The online travel industry in India is expected to grow to $6 billion (over Rs 28,000 crore) in 2010 in terms of revenues (the value of transactions as opposed to the earnings of travel firms). - Business Standard
  • Ebay India Census 2009 - Ebay India

Social Networking in India

  • It’s also one of the most cost- effective channels that offers a reach of around 23.5 million active SNS population (figure according to Sept: comScore report),” The Indian

Online advertising in India

  • Online advertising is expected to account for Rs1,800 crore in revenues by 2015 - DNA
  • online video advertising industry is currently generating revenues of Rs 40-60 crore, and is expected to touch Rs 200 crore by 2012 - DNA
  • Education and Print medias ad spent on Online Display Advertisements are expected to grow at the rate of 76%, followed by automobile sector which is expected to show the second highest growth rate (46%) with increase in the product launches and emergence of Internet as the effective medium to target youth. - IAMAI
  • The online display advertising industry in India grew to INR 3250 Million in FY 2008-09 with the growth rate of 38%. The study is an exhaustive market research on Indian Online Display Advertisement Market. Based on the primary research conducted in this study, it is expected that the industry will grow at a lower rate at 32% and will grow to INR 4300 Million FY 2009-10.- IAMAI

Picture : Flickr / Picadelly Wilson