Entries Tagged 'Marketing' ↓

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This MSN India article points to a research by Seclore Technology that 80 per cent of consumers’ personal information lies in unprotected files

A year ago, Nimesh Shah, owner of a social media group, bought a car and got free insurance cover. Last month, another insurance company called him for a renewal. "They know my car’s model number, its colour and when the insurance expires. It’s as if a hidden camera is capturing my movements," he says.

According to research by Seclore Technology, 80 per cent of consumers’ personal information lies in unprotected files. Shah is the victim of a huge problem in India — lack of data security. Most of us apply for credit cards, banks loans, insurance, etc, and in the process pass on personal information to the service provider. However, this data is not always safe. It could be passed on to marketers or even be stolen by them.

Something very similar happened to me when I started receiving calls on my 2 days old mobile connections - they knew my full name, location and where I was working. Your data is now public very very fast.

My friend was telling me once that your email ID or phone numbers is worth Rs. 2/= at the first point of exchange and then it get’s into wholesale sharing network and falls down to 10-20 paise paise per contact. Which is really scary, my personal information is not just public but it’s also very cheap to get hold on to.

Things don’t stop at Email ID and Mobile numbers, do you know how much personal information can I collect if I wanted from you - without knowing you and you without knowing that how easily I am cheating you. I just need to create fake contest form and need to catch you in some mall where you are with your family, relaxed and not very bothered about privacy. I can easily collect this info from you.

- Full Nale
- Age
- Spouse’s Name & Age
- Address
- Mobile
- Household income
- Your possessions like - car, 2 wheeler, etc

Now this information is enough for any marketer to spamming you.

Personal information can be utilized for cheating and not just spamming.
This is where you should be careful and here are some tips.

- Never fill up credit card application forms or any other application or membership forms from the people who stop you on the streets. These can be representatives of a DSA or just fakers.
- Never give out the photocopies of your PAN Card, Credit Card, Passbook or any other document which such person will ask you to attach.
- If possible approach the bank or any such institution directly and submit the form with your own hands and always remember to take an acknowledgement so that you can track what’s happening with your submitted form.
- Lot of people have created fake accounts, or acquired mobile SIMs, demat accounts and many other things using these methods.

Popularity: 22% [?]

someonelady@pantaloon.com has send me nice cute message
subject: test1
body : hai
with this unsubscribe URL http://broadcast.sify.net/bulkmailer/ext_unsubscribe.php?id=6218813

Thank’s mam for involving me in your testing.

Popularity: 30% [?]

Pond’s Ad is a classic example of taking Saas Bahu regression into advertising. They have Saif, Neha Dhupia and Priyanka and all that they have to say is how skin colour can bring back the love. I am just wondering if Ekta Kapoor has started some ad agency.

Fashion Bazaar - Talk about pricing and don’t insult your potential customers by challenging their

aukaat.

Popularity: 32% [?]

Has Social Media changed the rules of the game

Sachendra Yadav has posted this question on LinkedIn and collected the responses on his blog. For me the rule of the game remains the same and for me there is no thing such as social media marketing. I belive connecting with customers and social media is just another tool, very powerful but still a tool.

Marketing overall remains the same, conveying your poroducts and services to your customers. But when TV came it shook up the marketers who didn’t knew the complexity of this medium and now when Social Media is making the buzz, it’s a challenge again for the marketers to learn about the tremendous complexities of this medium and the people consuming this medium.

Instead of re-inventing the products and re-inventing the relationships with the customers - we are focusssing too much on marketing and that too the tool of marketing i.e Social Media. The need is also to identify your customers - potential and current and to understand their environment. TV & Internet are not just medium - they are environments and these environment are evolving at a supersonic speed.

Do you know the environment and it’s habitants ?

Roderick Ioerger has explained few points nicely about the marketing and the social media -How did we get lost in the noise?

Popularity: 36% [?]

Content is evolving very fast as the memes spread, blog ripples are creating and the user is getting more and more social and twittery. But what about the advertising, how it is evolving and how it needs to keep up the pace with the fast dynamics of the web. Still we need to find the answers, because it’s not just the problem for advertisers and but also a problem for publishers and the ad-platform providers.. Mark Masnik shares some issues related to content and advertising "Advertising Is Content; Content Is Advertising". I am not sure if this can be brought just by engagement and usefulness of the content, it is more about how users are getting used to the similar formats from ages and turning a blind eye to it. It is not about the properties, avenues and the place which can give you the best inventory. The focus should be now about the intelligent delivery of ads, context of the place, understanding about the user and the way your users will find the ad. And I am still thinking….

Popularity: 26% [?]

Although I feel that some micro sites can be a great method of delivering some special form of communication to the users, but almost 95% may be just waste of time, resources and making your agency rich and not you :). Sean X Cummings points out how Microsites turns out to be a waste

I feel the same, as a brand it’s more important for you to have a wholesome and a long term internet strategy instead of catching up the latets fads and delivering virals, widgets, microsites and all. Internet is going to stay here, it’s not similar to Olympics that it comes around once in every four years.

Fight for retention not attention: There are too many brands fight for that spot on TV, associating with that celebrity and now adding one more viral or site in the internet clutter. What makes you special ?. Whenever you come up with some bright idea, think to yourself, think with your team mates and ask your agency, what makes you special. Remember you are in the business of doing your business, you are not in the business of delivering internet virals or brochures.

May be this would help : I am downloading this ebook from Brian Solis (PR 2.0) titled Customer Service - The Art of Listening and Engagement Through Social Media. The title itself has clicked with me. First it’s about Customer Service and second because it talks about Listening and Engagement. Hope I have a good weekend reading. Thanks Brian

Popularity: 25% [?]