ViziSense, India’s leading online audience and ad measurement platform, released its first customized report on the online behavior of Indian women. Unlike the usual methods of surveys and multiple-choice answers, these insights are drawn, analyzed and collated from the actual observed behavior of a significant sample of online women:
- E-Mail, Search and Social Networking Top the Charts for Indian Women
- North Indian women are more active on social networking sites as compared to their counterparts in South India.
- Women spend more time on Social Networking as compared to E-Mail; Social Networking sees high usage from women between the ages of 15 – 24 years
- Maximum women are checking E-Mail between 11AM – 12PM everyday
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