8 reasons I like 22feet.in website– A Digital Agency from India

22feet.in just updated their website last night and I update my blog today on the things that i like about them.

1. First I of course like them because my ex-colleague and friend Vineet Gupta is part of the 22Feet team. I know his passion and have heard about the other passionate people whom he works with.
2. I have come across the web sites of many digital agencies which are nothing but flash brochures. 22feet.in on the other hand shows attitude, personality, creativity and the social nature of the digital business.
3. 22feet.in is the site which I wouldn’t mind sharing with Smashingmagazine.com if they were carrying a feature related to – digital agency web design showcase, or design trends in India or how to showcase the philosophy of your brand name and logo – 22Feet does that with 22 highlights right on the home page.
4. Indian Digital Agencies or for most of the Indian design people don’t get the power of Typography. I love typography. 22Feet.in have put Typography to good use, in their logos and visual iconography in the 22 highlights.
5. Most of the design or digital agencies do not understand SEO or User Experience in conveying textual information. I have seen people uploading jpegs & flash for text and thanks 22feet for not doing that.
6. How can a digital business exist without being social in the participatory age. 22feet links to all their social presence – foursquare, twitter and facebook. 600 fans on FB for a start in not bad and being mayor of your own office on FourSquare surely means that they know how to use the tools and not just preach.
7. I got to know that 22feet.in is built on wordpress and I so like it. Any digital agency should know their business English – D for Drupal, W for WordPress, S for SEO, T for Typography, F for Fans and so on .
8. How many agencies would link to work or experts they appreciate, 22feet does that. Digital is participatory and social and people who link to good things Digital shows that they are connected and social.

Enough talking, go and check 22feet.in yourself

Related posts:

1. The Importance of Typography in Web Design
2. The Sanity Checklist For Digital Marketers (a.k.a The Art of Slow Digital Marketing)
3. Digital Diversity, Cyberbullying, Digital Abuse & Cultural Currency of the young and the restless
4. Fending off the digital decay of ‘born-digital’ material – bit by bit
5. Digital water coolers and the mass media