Microsoft Advertising and StarcomMediaVest Group (SMG) interviewed moms across eight markets in Asia in a joint venture research to uncover:
- The role the Internet plays in mothers lives as they gain experience and knowledge
- The digital channels that influence online purchases
- The difference in online interactions based on needs versus interests, both as a mother and as a woman
- Attitudes towards new media and technologies
You can watch video of Kenneth Andrew, Microsoft Advertising’s Greater Asia Pacific Marketing Director, giving an overview of this new research and the reports divided by regions can be downloaded from here (pdfs)
[Via Business Standard ]
Related posts:
