PBM MediaShift informs about the website OurBlook.com, that gathers opinions from today’s top leaders in the hopes of collaboratively finding tomorrow’s solutions. Future of journalism interview series (@ourblook) has collected over 100 interviews with well known journalists and new media experts. From the series it’s clear that newspapers do have lot of catching up to do but journalism will survive in one form or another and trained journalists cannot be replaced.
Future of Journalism Interview Series Findings
Newspapers are still searching for business and editorial models that are sustainable in this new world of media. Outlets that cling on to their old methods of doing things will die.
- The idea of newspapers charging for their websites was once looked down upon, but is now becoming an accepted strategy. Additionally, as online advertising changes, and banner ads are quickly becoming passé, experts are urging newspapers to explore non-traditional revenue streams such as online games or web apps.
- Hyper-local is gaining acceptance. As a result, harnessing the power of citizen journalism has become a key goal for many media outlets.
- The role of journalists and the skills necessary to succeed have changed. This has caused many industry insiders to ponder the future of journalism’s culture and ethics.
- One-way storytelling has given way to a two-way (or multiple) conversation between the journalist and the audience. Tools like Twitter and Facebook have become incredibly important in this new context.
- TV news is beginning to experience the same changes and chaos as print journalism, causing many to panic.
Bob Garfield on Journalism, Advertising, and Future from OurBlook.com on Vimeo.
Amy Gahran on Future Journalist from OurBlook.com on Vimeo.
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