Joel Johnson on Gizmodo interviews the people behind 48Hrs Magazine which will be soon available for purchase. 48 Hour Magazine, Issue Zero began on May 7th where contributors had 24 hours to produce and submit their work and the next 24 hours were invested in editing and creating it. You can know more about the people (editors) involved with the project here, read the official blog or follow them on twitter.
Joel Johnson has tried to keep his conversation, in the spirit of the project to exactly 48 minutes and is an interesting one.
Joel Johnson – What’s the lesson of 48 Hour Magazine? Are you guys trying to show the big magazines something?
Sarah Rich (former senior editor at Dwell, co-founder of The Foodprint Project and co-author of Worldchanging) – I don’t know if I’d say we are trying to show the big magazines something so much as trying to demonstrate the potential to produce an excellent media product using "new tools"—meaning online collaboration, crowdsourcing, web-to-print production systems. I love traditional magazines; This isn’t an attempt to dig their grave, it’s just an example of the possibility of something new.
Mat Honan (Giz contributor and Wired contributing editor, who made Barack Obama is Your New Bicycle in four hours) – We’re not trying to show established magazines a way out of the wilderness, but I do think we all have aspirations to try to make something new and different work in terms of the way magazines can be produced and financed. We were all pretty inspired by MagCloud’s possibilities, and in particular Strange Light—the magazine Derek Powazek put together on the fly from the Australian dust storm. It was why we approached him before we got this off the ground and convinced him to come onboard. We thought that by using our networks on Twitter and Tumblr and that horrible piece of shit Facebook, we could likely get a lot of contributions in really quickly. And because it’s print-on-demand, we wouldn’t have to run around trying to find advertisers first, or figure out what our print run was going to be, or any of that other bullshit that traditionally makes launching a new title so cost-prohibitive.
More responses & full interview on Gizmodo
From 48HrMag site we also found that they were inspired by by a range of other projects: Strange Light, Pop Up Magazine, Ash Cloud Tales, and The Whole Earth Catalog.
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