Indian Readership Survey 2010 Q1
If you're new here, you may want to subscribe to my RSS feed, follow me on Twitter & connect with me on LinkedIn Thanks for visiting!
afaqs! informs about MRUC’s IRS 2010 Q1 survey conducted by Hansa Research
Media Research Users Council (MRUC) has released the first quarterly report of the Indian Readership Survey (IRS) for 2010. IRS 2010, Q1 provides insights about the media consumption habits of Indian consumers and the overall interaction of the Indians with various media. The study has been conducted by Hansa Research in collaboration with MRUC.
The report points out that the time spent on traditional as well as modern media is going up. An average Indian, who interacts with media, spent 125 minutes on various media platforms in 2010; as opposed to 117 minutes spent in 2006 – a growth of around 7 per cent.
"Almost everywhere, there has been a growth in time spent – by gender, by almost all age groups, as well as by SEC groups. Also, women are driving this phenomenon more than men," says the report.
The surprising thing is IRS is such reputable Media report in India but MRUC’s own site is not updated on IRS post 2008 and Hansa Research site is throwing up error in registering for IRS topline download report for the 2nd day in a row.
I was more interested in knowing about internet but with 1.5 pc reach is 2008 to 2 percent reach in 2010 there’s no great news.
Related posts:
- India Internet & Web Statistic and Trends 2010-11
- Morgan Stanley: State of the Internet 2010 report
- Pew Internet’s report on Government Online & Public Data Access
- Cutting-edge technological developments from Indian Labs
- ViziSense Study: Online Behaviour of Indian Women
Related posts brought to you by Yet Another Related Posts Plugin.
Leave a Comment
some more features of media and some more statistic of major news papers
sir,we need finance for 10,ooo (ten thousand) poor women in tamilnadu to maintain micro trades.
Myself and a friend of mine are publishing a small magazine titled “Jyotirgamaya”. The objective of this magazine is to provide some good reading material to Hindi speaking population as there is a plethora of information sources in English, and an acute shortage of the same in any of the regional languages. Whatever services available are cater to urban elite and are adult centric. As a result very often young people are left with very few good reading materials.
We are looking out for socially sensitive individuals who can help us expanding the reach of our magazine among the target reader groups.
Your help will be appreciated
Hello,
You can include survey and research base story for your readers on social issues like poverty, education, employment,pulse polio etc.
People will definitely like these issues and it will help you in expanding the reach of our magazine among your target reader.
Md.Saud Alam
Manager ( Business Development)
9811582896
Cvoter News Service Private Limited.Noida
saud.alam@teamcvoter.com