Wanda Meloni on Gamasutra talks about the next frontier in gaming – female gaming demographics:
More young girls are being exposed to console games, especially as their fathers introduce them to that world as a way to bond with them. In late November, president of Nintendo America, Reggie Fils-Aime presented several data points outlining the current gender breakdown of console play in the U.S. Reggie estimates there are 45 million people playing video games as the primary players in the U.S. Of those, Nintendo is estimating 26% are female, or roughly 11.7 million.
Of those, 80% are on the Wii, 11% are on the Xbox 360 and 9% are on the PS3.
* Wii – 80% = 9.3 million
* X360 – 11% = 1.29 million
* PS3 – 9% = 1.05 million
* Total = 11.7 million FemalesJohn Koller of Sony told us, "Before the holidays we made a big push in our advertising campaign by appealing to a wider demographic. Women see the benefit of having a game console that also works as a Blu-ray player, and that has definitely boosted our sales into the dual-console households."
And David Dennis, Microsoft’s Xbox 360 spokesperson believes that, "Certainly social networking functionality like Twitter and Facebook appeal to a female audience. Studies have found that in general, most social networks have more female users than male, including Twitter (about 59% female) and Facebook (about 57% female). In addition to Facebook and Twitter, there is a lot of functionality in Xbox LIVE that appeals to women. With Xbox LIVE parties, users can connect and share movies, music, photos and gaming experiences with friends on the same couch or across the country. Women are an important audience for us, and we’re offering a variety of entertainment experiences that will appeal to them."
Wanda Meloni ( Twitter : @wandameloni ) is a market analyst with M2 Research. Before starting her own research and strategy consulting firm she was president of DFC Intelligence and worked as an analyst at Jon Peddie Research. She tracks gaming and entertainment as well as the tools, technology and development pipelines. She has been quoted in multiple publications such as the Wall Street Journal, London Times, NY Times, SF Chronicle and Computer Graphics World. She holds an MBA in Strategic Marketing and International Business and speaks several languages. (Bio from the Gamsutra blog profile)
[Via : t: amyjokim b: shufflebrain.com ]
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