Acconding to Mary Madden a senior research specialist at the Pew Research Center’s Internet and & American Life Project – 72 percent of millennials use social networking sites daily, compared with 40 percent of adults 30 or older.
“You are trading information about yourself as a form of cultural currency,” Madden said. “By posting a photo or an update about what you did at a bar last night, you are sharing with friends to initiate an exchange and continue a friendship.”
Read more on Allison Klein’s article on Washington Post 18- to 24-year-olds most at risk for ID theft, survey finds
On the other hand this digital vulnerability is falling prey to Digital abuse (WSJ)
Here are two presentation from Pew Internet which talks about how Baby Boomers use the internet & future of the digital diversity
Baby Boomers in the Digital Age
View more presentations from Pew Research Center’s Internet & American Life Project.
Teens and the Internet: The Future of Digital Diversity
View more presentations from Pew Research Center’s Internet & American Life Project.
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- Is Digital Media shaping the young peoples’ relationship with Brands & Marketers ?
- Fending off the digital decay of ‘born-digital’ material – bit by bit
- India’s Digital Village Via Slashdot
- The Sanity Checklist For Digital Marketers (a.k.a The Art of Slow Digital Marketing)
- Britishcouncil’s 0110 Digital Film Festival




