Pew Project For Excellence In Journalism has published their annual report on American Journalism – The state of the News Media. The report talks about all the aspects of news media – consumption, journalism, monetization, users and the news industry as whole across the mediums. It talks about the economics of online news, journalism’s future, users readiness to pay for the news and so on.
The major trends highlighted in the report:
- As we learn more about both web economics and consumer behavior, the unbundling of news seems increasingly central to journalism’s future.
- The future of New and Old Media are more tied together than some may think
- The notion that the news media are shrinking is mistaken.
- Technology is further shifting power to newsmakers, and the newest way is through their ability to control the initial accounts of events
- The ranks of self-interested information providers are now growing rapidly and news organizations must define their relationship to them
- When it comes to audience numbers online, traditional media content still prevails, which means the cutbacks in old media heavily impact what the public is learning through the new.
Lee Rainie, who is the Director of the Pew Internet & American Life Project provides his own thoughts on journalism’s future. He seems to be optimistic. In an interview with Leonard Witt, he says:
"News organizations are trying to adapt to the new realities that will allow them to provide [high quality journalism], and there will always be a portion of the population who deeply cares about public life and civic life and the way that public institutions perform."
Here’s the video of the interview and the full transcript .
In response to this report Derek Thompson, staff editor at Atlantic Business comes up with 7 ideas that could save online journalism
Read the full "State of the News Media" report at http://www.stateofthemedia.org/2010/
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