Nielsen : From Buzz to Sales: The Impact of the UK’s “X-Factor” | Nielsen Wire

2010 January 20
tags: ,
by Santosh Maharshi

From Buzz to Sales: The Impact of the UK’s “X-Factor” | Nielsen Wire.

A Nielsen Company analysis of the UK’s X Factor, reveals that guest stars originally discovered by talent shows saw the largest levels of sales, buzz and radio airplay.

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