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MIT Researchers Read Consumers’ Faces to Make a Better Taste Test – Digits – WSJ

MIT Researchers Read Consumers’ Faces to Make a Better Taste Test – Digits – WSJ.

It happens all the time: Companies spend large amounts of money on focus groups and market research, only to have a new product fail when it’s introduced to the public.

Researchers at MIT are hoping to help change that, using some high-tech tools that measure the emotional reactions of people as they’re testing a new product.

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