The Sanity Checklist For Digital Marketers (a.k.a The Art of Slow Digital Marketing)

October 29, 2009 · Santosh Maharshi

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* I will ignore thousand of blogs, millions of experts and billions of quick DIY online marketing tips.

My focus will be on…

I refuse to become test bed for social media experimentation.

* My corporate website will offer ALL the information related to my company

it won’t have ‘click here to enter’
I will ban flash animation and images unless they are used to convey relevant information and as a value ad to the text
It would contain anything and everything possible to my product, services and people. Even if it means carrying my CEO’s poems

* My corporate website must feature on the top results on any search engine for keywords related to :

Rest all is spam.

* We will publish press releases and blogs related to my brand, people, products and services

The press release won’t be a secret press note to previleged media people (unless it deserves to be), it will out in the open online -searchable and findable.
The blog won’t be a blah blah me too blog, it may not contain ground-breaking updates but it will surely talk about us, our people and our products.

* We will look at the best practices in content marketing & creating community

Content marketing can be through detailed product materials, tips & tricks, how tos, reference material,white papers, reports, surveys, research, insights, best practices, videos and so on
Community can be internal employers, business partners, distributers, sellers, consumers, town, city, province or country. Our company will be good to them

* We will not boycott our own marketing

The promotions & offers that my company is running will be on my website first.
The commercials, documents and videos posted on web will be compulsory hosted on our website.
People can connect & receive comments on facebook and twitter, but why not on our very own website.

* We will be very very pessimistic marketers

Tomorrow it’s just our website on the web, all the search engines, blogs and social media properties are shut or on a fail whale. Can our website be our saviour.

* We will recruit internal & external evangelists and not outsource agencies for spamming

It’s not about creating the buzz, it’s about becoming "buzz worthy". You only become buzz worthy by spreading your circle of trust and doing things which are good for your company, employees, partners and customers. That’s how they become your evangelists. There’s no shortcut.

* Social Media Marketing is NOT Free

Whoever suggests that blogging, facebooking, twittering or creating your social media initiative is free, is basically telling you that your people come cheap, your time has no value and your office is a cafe’ where people come to drink coffee and post some messages here and there.
There has to be a strategy, don’t get into popularity contest. Always measure ROI

* There’s no Anti-Social Media on Web, All the web and all the media is SOCIAL

Some gentleman sends a feeedback on your contact email ID mentioned on your website, no one replies and the dissatisfied customer send an email to his friends that never to buy your product. Is this a social normal social behaviour or not.
Focus on customer experience, employee experience and partner experience. Man is a social animal, just remember that. Social media is not just status updates, tweets, forums & blogs it’s just marketing word to classify ‘something’.

* There’s no marketing without measurement

Picture – by Dan Perry on Flickr

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