http://blog.santoshmaharshi.com/2009/01/24/why-home-pc-penetration-is-just-26-in-india-what-to-do-about-it/ Santosh Maharshi's Blog on the users of the screen - Screensumer, Screensumerism & all things social Wed, 28 Jul 2010 14:10:27 +0000 hourly 1 http://wordpress.org/?v=3.0 http://blog.santoshmaharshi.com/2009/01/24/why-home-pc-penetration-is-just-26-in-india-what-to-do-about-it/comment-page-1/#comment-40914 Raj Narayan Mon, 23 Feb 2009 06:32:56 +0000 http://blog.santoshmaharshi.com/2009/01/24/why-home-pc-penetration-is-just-26-in-india-what-to-do-about-it/#comment-40914 Santosh: You left out a very critical aspect from your analysis. What is my benefit if I buy a PC if I am a villager or sitting in a small town or city? What is it that I as a user am looking for from the PC and internet? Do I have tools that would help me in my work / business? Does the net provide me with information I need? Contrary to this, a cell phone is a crucial instrument in two-way communication for all users, irrespective of where he is. So, a villager will use it to speak to his son, client, customer and a city person will use it to browse, listen to songs, watch movies etc. So, what I feel is that unless there is convergence between content and technology from a user's perspective, the PC penetration will be low across the country. As you have observed yourself, educational users have grown because there is good content available on the net for their use. But, what about a farmer or a milkman or even a govt. official in Delhi? He would hardly be using a PC or the net once a week or even less. So, how can you convince him to block 20K for something he has so little use for? Santosh: You left out a very critical aspect from your analysis. What is my benefit if I buy a PC if I am a villager or sitting in a small town or city? What is it that I as a user am looking for from the PC and internet? Do I have tools that would help me in my work / business? Does the net provide me with information I need? Contrary to this, a cell phone is a crucial instrument in two-way communication for all users, irrespective of where he is. So, a villager will use it to speak to his son, client, customer and a city person will use it to browse, listen to songs, watch movies etc. So, what I feel is that unless there is convergence between content and technology from a user’s perspective, the PC penetration will be low across the country. As you have observed yourself, educational users have grown because there is good content available on the net for their use. But, what about a farmer or a milkman or even a govt. official in Delhi? He would hardly be using a PC or the net once a week or even less. So, how can you convince him to block 20K for something he has so little use for?

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