Why and how Indian consumers buy mobile phones
Amit Agarwal posts What Indian Consumers Look for When Buying a Mobile Phone. These insights are from a survey, but the survey details are not mentioned. they should be available on Labnol on Jan 21st as the post mentions. The number one reason is brand, which is true as the mobile growth was heavy on the grey market and when someone bought the phone from the grey market, the brand of the phone was always a sort of assurance. Nokia is the brand of choice and it also gives the best deal in the re-sale market. Which is the second reason for being brand conscious.
In addition to the above there’s addition of the mobile phone in the market where Indians bought the phones without worrying about the phone manufacturer. LG, Kyocera, Samsung were all introduced through operators like Reliance, BSNL, Tata Indicom, etc. I am not sure if I knew about LG & Samsung phones before they got bundled with Reliance CDMA.
Now today, most of the lower-end mobile phones are bought as operator’s phone and there’s hardly an awareness about the manufacturer. Ask these people which mobile phone do they have – they will say BSNL, Reliance or Tata.
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