Usability on Television

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Usability on web simply defined means making your site easy for your customers to find the exact information they need when they need it. From the context of television programming it would mean making your content & interfaces easy for your customers to get the exact information that they need or you are wanting to communicate.

Usability & TV Advertising:

Hero Honda Dhak Dhak Go Ad

Hrithik jumps with bike on a highrise helipad. Gives you a soft lensy sweet look. On the other hand Priyanka Chopra stomps her feet in a macho avataar. Suddenly Cricketers start popping up. Hrithik is confused he tries singing, boxing and various other sportse and there is a mashup of disconnected images. The idea of 25 years of Honda in this country comes somewhere in the last for seconds and only the fortunate few will realize that the tag line is "Dhak Dhak Go".

This ad seem to be from an equal opportunity employer who made all the endorsers happy.

Good Example of Communication : Delhi half marathon ad by Airtel.

Kids running here and there with the improvised and remixed Airtel tune and at the end of it simple communication on running when we used to kids and strong end visual of Delhi marathon. Two things communicated to you about the event and the sponsor in a very simple way.

TV usability award goes to HBO:

Whenever a movie ends and they have a different programming or advertising in between, they will show you a ticker on the LHS top corner. Next movie in so many minutes and seconds.

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