on10.net brings you this two-part video edition of their visit with researchers at Microsoft Research. Take a peek into advanced ideas and technologies developing in the Microsoft’s Research Labs.
A visit with Microsoft Research: A look at tomorrow’s health solutions today
35+ Examples of Corporate Social Media in Action on Mashable
Viral marketing techniques latest buzz in Bollywood
You had seen the announcement of Imran Khan rocking the MSN India home page. Here’s what my colleague and friend Vineet Gupta has to say about this in ET:
Films have now moved on from just plain vanilla advertisements to ones that ensure more interactivity with the audience. Microsoft Advertising rich media banner where Imran Khan comes alive to interact with the user on his desktop, walks on the website, looks around, knocks on your screen and then walks into the advertisement and even moves to the tune of the song Kabhi Kabhi Aditi Zindagi worked really well for both. A separate shoot was done only for this advertisement which had a click-through rate(CTR) of 2.8%. The average CTR of banner advertisements is 0.3%.
“Earlier content that was developed for the conventional medium was put on the internet too but today specific content is developed for the internet because of the nature of the medium and the returns justify the extra costs. Five lakh users replayed the Jaane Tu… advertisement and then there is word of mouth that goes around too,” says Vineet Gupta, marketing manager, Microsoft Digital Advertising Solutions.
As a citizen, what can you do to combat terrorists?
The recent blasts in Gujarat reveal that public support is of paramount importance in tackling terrorism. In what ways can you help the administration in checking the menace?
Is abortion a matter of parental choice?
Mumbai based Niketa Mehta has been asked not to abort 24 week pregnancy citing law as the reason. Should choice to procreate be a subject of judicial scrutiny?.
One Laptop per Child Lands in India
The Indian government wasn’t interested, so OLPC partners with Reliance ADA Group to bring computers to India’s primary school kids
Hi, I am Santosh Maharshi - Maker of the stuff on the Interwebs. Sr. Product Manager, MSN, SEA. Ex-Rediff.com, Ex-Startup Guy, Ex-Bollywood Actor. Proud Dad, Obedient Husband & aspiring DJ. All opinions personal here.
Swedish Greys - a WordPress theme from Nordic Themepark.
