Social Media & Marketing Game
Has Social Media changed the rules of the game
Sachendra Yadav has posted this question on LinkedIn and collected the responses on his blog. For me the rule of the game remains the same and for me there is no thing such as social media marketing. I belive connecting with customers and social media is just another tool, very powerful but still a tool.Marketing overall remains the same, conveying your poroducts and services to your customers. But when TV came it shook up the marketers who didn’t knew the complexity of this medium and now when Social Media is making the buzz, it’s a challenge again for the marketers to learn about the tremendous complexities of this medium and the people consuming this medium.
Instead of re-inventing the products and re-inventing the relationships with the customers – we are focusssing too much on marketing and that too the tool of marketing i.e Social Media. The need is also to identify your customers – potential and current and to understand their environment. TV & Internet are not just medium – they are environments and these environment are evolving at a supersonic speed.
Do you know the environment and it’s habitants ?
Roderick Ioerger has explained few points nicely about the marketing and the social media -How did we get lost in the noise?
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- The Sanity Checklist For Digital Marketers (a.k.a The Art of Slow Digital Marketing)
- Is Digital Media shaping the young peoples’ relationship with Brands & Marketers ?
- Accenture Interactive and The Future of Digital Marketing
- Customer Service Trend : Volunteer, Social & People Powered
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My name is Santosh Maharshi, an ex-bollywood child artiste & now an Internet & Media professional from last 12 years. I have worked with
I believe that just like TV, social media has changed the rules. When TV came along, companies were grappling to adapt their marketing campaigns targeted towards listen-only radio audience, we have the same issues here which will be resolved soon… teething problems as they say.
Thanks Sachendra – agree with you and you have raised a very valid question. Though I am not a marketer , I am planning to write further from product marketing point of view and would stay tuned with your blog for more.
Cheers!!!
Santosh
Santosh, may I suggest Jacob Morgan’s blog on social media marketing. Some great perspectives there
http://www.jmorganmarketing.com/