Times : From MTV Insight Studio’s book, The State of Cool:
Only 1 pc of young visitors of UGC sites actually upload any fresh or orginal. 90 pc are passive participators and 10 pc participate (in any form ) and leave comments
There have been previous study in the past which had the same observations about the UGC category in general. For people who work on UGC they know for real that it is always under 2 to 5 percent. It has become sort of a thumb rule – 2% UGC rule. But this is not a problem, the UGC should focus on overall growth and invite a steady flow plus incremental growth in these numbers
Youth across India spend up to Rs 9 billion in pocket money every day and only mobile phone is a item where they have 100% ownership
I hope this report should have come 10-20 years earlier, I would have shown this to my parent and prove them how I was below poverty line in terms of pocket money.
I hardly see anything happening in India in terms of personal electronic devices. In any of the metro’s you can see 100s of hawkers selling of cheap FM, MP3 players and myriad of other stuff which is mostly imported from China. But most of the electronics manufacturers have not ventured into personal electronic items – even though it has a great potential.
59% of youth visits social networking sites on the web to stay connected with their friends
Indian youth demands privacy and self-expression. He can post porn on Orkut, vent his anger against politicians and enjoy all voyeuristic pleasure – which is not at all possible in the so-called cultural Indian society. But they also engage into meaningful stuff or just to be in touch with real friends.
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