Online Advertising - Context is ‘The User’

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Older Internet Users Feel Web Advertising and Content Not Relevant well if you see just the age demographics, you can see so much of a confusion, if you add other demographics such as sex, location, interest and such complains from user will rise exponentially. No matter, how much we complain about privacy and other issues, to deliver relevant ads the advertisers need to know who you are and that can only come when they collect some data about you.

And this is not something new, I really don’t mind if Facebook collects data about me and shows the most appropriate and useful ads. Because, I know Gmail knows much much more about me than any other social network would know about me in the life time. Just think it this way, if someone wanted to blackmail you does he have to attack your Facebook profile or Gmail account.

As a user it’s actually going to help me. I will start seeing more meaningful, useful and relevant ads if the web properties know me and deliver me the ads intelligently. In the free world, the producers needs to know more about the user. It won’t be a win-win situation if I am offering my stuff free and that also to the bunch of anonymous user. So the social networks, portals and search engines who offer you free service, they have a right to know you, because their entire business model depends on the business of user understanding. Remove the understanding part and search engines would be nothing but a dumb collection of links.

It’s like going to a restaurant or a salon which we frequent quite often - the more they know you and know about your preferences and choices the more customized and effecient service you will get from them.

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