Content and Advertising

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Content is evolving very fast as the memes spread, blog ripples are creating and the user is getting more and more social and twittery. But what about the advertising, how it is evolving and how it needs to keep up the pace with the fast dynamics of the web. Still we need to find the answers, because it’s not just the problem for advertisers and but also a problem for publishers and the ad-platform providers.. Mark Masnik shares some issues related to content and advertising "Advertising Is Content; Content Is Advertising". I am not sure if this can be brought just by engagement and usefulness of the content, it is more about how users are getting used to the similar formats from ages and turning a blind eye to it. It is not about the properties, avenues and the place which can give you the best inventory. The focus should be now about the intelligent delivery of ads, context of the place, understanding about the user and the way your users will find the ad. And I am still thinking….

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