Gaurav on Indian Social Networking Sites
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Gaurav has written an excellent post on the problem with Indian social networking sites. I agree with Gaurav as most of the Indian SNS ventures are just mimics of the successful implementations in the western world. There is no unique story or experience in offering.
Hey ! you can make friends on Facebook, leave the millions already existing Indians there and join ours. We only have 100 users but what the heck we are truly Indian, buy Indian, be Indian. Is this your communication to your users, why the hell they would leave a robust global platform to be just your users.
Think out of the box and as Gaurav pointed, think about the unique cultural or social scenario in India and don’t look for numbers, look for niche. Satisfy the real needs of the real Indians. Gaurav cited the examples of few such sites like Babajob and Criticat and to tell you what, I have just moved to Bangalore and really looking for a house help through Babajob. Babajob may not get millions of page views as a standard teen flocked SNS, but it satisfies a need and would be easily able to sustain itself. And I think, there goal any ways is to provide services to the people and not to be a mass Internet company.
Indian Social Network, Just Think….
- Would you be really able to compete with Google, Yahoo, MSN, Facebooks and MySpaces of the world by mimicking them. Is that so easy ?
- If the current Indian Internet population is 30 million and majority of the Indian users are actually using the global players’ properties and tools, is it easier to join their SNSs or yours.
- What unique content, experience, connections, networks, super novas, roadmap you have in your SNS which others don’t have.
- Think about the future, what you can do or ride the wave and become a leader but others cannot. What unique advantage you have but others don’t.
- How does your SNS matter in my life, how sticky can you become for me. What is it that users are investing in your site, which would be a loss to your users when they leave your SNS
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