More women are online now

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Women are topping up the net usage now. Digital Journal points to the study conducted by Pew Internet which says that 74% of all U.S. women are online and they continue to dominate most elements of content creation and are becoming the most prolific web users:

5 per cent of U.S. teen girls blog, compared to 20 per cent of boys, and 54 per cent of online girls post photos online compared to 40 per cent of online boys. The stats shouldn’t come as a surprise to Net observers who track social engagement among teens, especially girls.

Women and web development: Well guys you need to forget stereotypes and take a wholesome look at the user base and the users that we are developing products for. Their net usage is not just limited to sites on health and home improvement but women also constitute 38% of gamers populations. So just assume one thing - women are everywhere.

Women, content creation & communication: Women will consume the content which is more actual life and need oriented, they won’t only seek content for themselves (health, lifestyle, beauty, fashion) but also for their families (health, home improvement, relationships, education). They are also more expressive than men and it would mean that would drive the expressions and communications tool like blogging, social networks, micro publishing, social book marking and so on. They are also the content creators of tomorrow.

Women as consumer and producer:I have seen that there are more women working now on not just design but also on product development and business management. The growth is not just limited as the consumer but also as the producer. It will be much more interesting to see the impact of their decision making and creative roles on the web. This would also mean more meaning to web as the majority of the current web consumption and creation is around the stereotypes.

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