Heavy Bloggers Are Heavy Web Consumers Too
Via Clement James : ComScore Segment Metrix study find out that bloggers are heavy consumers of content at news and entertainment web sites. Well this is no suprise to me. Just look at the top 100 blogs, they all need to be informed on so much of stuff. I am a pathetic blogger and my domain is so specific but still I consumer more than 100+ RSS feeds and I can’t even imagine how these people must be keeping track of things.
As blogs continue to grow in both quality and audience size, both traditional and non-traditional advertisers are increasingly putting their online ad dollars towards reaching this group of consumers
Online advertisers put their money where they have the target audience and blogs provide the avenue for target users. Top 3 blogs on technorati – techcrunch, engadget and gizmodo are such TG & niche audience examples. You cannnot get a better place for excellent conversion rates on anything related to web or gadgets.
Heavy Bloggers are Heavy Consumers of News and Entertainment Content
Given that blogs can often be described as both informative and entertaining, it is not surprising that heavy users of blog sites are more likely than the average Internet user to consume news and entertainment content online. They are significantly more likely to consume content at politics and general news sites, and also consume a disproportionate amount of content on entertainment news, humor, movies and photo-sharing sites.
Why else do you need the RSS for ?. RSS has become the standard transport for all these buzz finders, delivered through personal pages at live.com, topical news homes like popurl and alltop or collection of hand-picked sites on personal rss readers. They hunt for buzz on places like Digg or PerezHilton and manage the hosting of content through RapidShare and MegaUplaod.
The ripple doesn’t stop here:One thing this study doesn’t talk about is the ripple effect created by the blog or more commonly used ‘slashdot effect’. The content consumed by the bloggers doesn’t stay with the bloggers, it gets passed on to their readers, get circulated on the other blogs and their readers and while this is all happening the cross linking creates a unique mesh starting from the origin of the content. So heavy bloggers are also the distributors of the content and give the tremendous amount of reach to these news and entertainment sites which was never possible earlier.
What I would like to know:
- How this ripples are created, is the ripple more powerful at the source or it gets more powerful at the second or the third level where it starts from sites like techcrunch, digg or slashdot.
- This ripple of course not a uni-directional, is there a reverse ripple ?Who gets benefitted the most ? the source where the content originated or the distributors who spread the content.
Related posts:
Related posts brought to you by Yet Another Related Posts Plugin.
