Mobocracy Rules
If you still feel the crowd has almost got no wisdom and only the professionals can rule the world, then check out this post by Danny Dover of SEOmoz where he talks about how a video reached number 1 on youtube and the mobocracy that let to its fall. The problem on social media is more actually from the spammers and not that much from the authentic amateurs. The mob may still behave in a very legitimate way if you allow them to and the right tools to exhibit that behavior. The future of UGC is not Professional Vs Amateur, it would be about why, how and what to control, the moderation features and the mobocratic features which would allow the immediate correction of such exploits.
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