Although I feel that some micro sites can be a great method of delivering some special form of communication to the users, but almost 95% may be just waste of time, resources and making your agency rich and not you 
. Sean X Cummings points out how Microsites turns out to be a waste
I feel the same, as a brand it’s more important for you to have a wholesome and a long term internet strategy instead of catching up the latets fads and delivering virals, widgets, microsites and all. Internet is going to stay here, it’s not similar to Olympics that it comes around once in every four years.
Fight for retention not attention: There are too many brands fight for that spot on TV, associating with that celebrity and now adding one more viral or site in the internet clutter. What makes you special ?. Whenever you come up with some bright idea, think to yourself, think with your team mates and ask your agency, what makes you special. Remember you are in the business of doing your business, you are not in the business of delivering internet virals or brochures.
May be this would help : I am downloading this ebook from Brian Solis (PR 2.0) titled Customer Service – The Art of Listening and Engagement Through Social Media. The title itself has clicked with me. First it’s about Customer Service and second because it talks about Listening and Engagement. Hope I have a good weekend reading. Thanks Brian
Related posts:
Thanks for the mention. I hope you enjoy it and that it’s helpful!
Hi Brian,
I am very interested to know how you are tying up social media with customer service and engagement.
Thanks!