Multitasking, Double Dipping and Typers vs Talkers - TV and Online User Behavior

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I had previously pointed to the recent study by comScore which said 75% of total American internet users. Now blinks, a video search engine announced the results of a new survey on television and online video viewing with these results:

Media Multitasking, Typers Vs Talkers & Duouble Dippers - The habits that new web & TV users are forming

When it comes to TV & Web, its not either/or its both , the multitasking users- 78% U.S. adults go online while watching TV, and more than a third of them do so always or often. Then there are double dippers who are adults who enjoy surfing the Internet while watching television. Talkers are the guys who discuss the TV & web with others and then there are the true online types Typers who do more of a participation by actually voting on things, joining a forum and discussing in online.

Some more highlights
- 78% of adults who watch television use the web while doing so
- 35% report doing so often or always
- 62% of double-dippers surf for content related to what they’re watching
- 40% of them look for products/services that appeared in or were advertised during the program they’re watching
- 39% of them look for upcoming/related events
- When it comes to watching video or television content online, twice as many online adults typically watch full-length television shows, movies, or sporting events, as compared to user-generated ontent (25% vs. 13%, respectively).
- When it comes to finding Internet video content, consumer behavior is almost equally divided between search engines and users going directly to content owner Web sites

New consumption from Newspapers to TV to web

Earlier to web when we used to read the newspaper we always carried our discussion forward with friends and families. But there was a latency, now people immediately see something on the web or TV and they have their own judgement to pass on the situation and to have a discussion with people around, in office or at home.

I Type, We the media and the power of mouse and keyboard

Now the users decide for themselves what they like, dislike and what they want to circulate and make popular. For example, on Digg at this very moment there is a story on "How *not* to fire bomb a night club" and "Physics lab completes world’s largest jigsaw puzzle". These types of stories would never become popular on a mainstream news sites. These UGC sites have now became the part of the culture and the news has become more about that culture. News for geeks, news for health freaks and the news for travelers. These kind of affinity ignites much more responses be it original or just the forwards but now I as the user can control what I know and what I want others to know and that also not from one source but thousands of them.

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