Web user classification or typology

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This post talks about what kind of web user are you and points to the study conducted by Pew Internet and American Life Project. The complete PDF report can be downloaded here

# 8% of Americans are deep users of the participatory Web and mobile applications

# 23% are heavy, pragmatic tech adopters – they use gadgets to keep up with social networks or be productive at work

#10% rely on mobile devices for voice, texting, or entertainment #10% use information gadgets, but find it a hassle

# 49% of Americans only occasionally use modern gadgetry and many others bristle at electronic connectivity

How does this web user classification / typology help you : This can help you decide how should you meet the expectations of your users. Most importantly if would also tell you what to expect from your users. If you think you will launch a UGC site and all of your users will start contributing, it doesn’t happen at all. Only 2% of your users will actually post the content that you want, may be the Omnivores ones. Connectors would make your content popular and the Productivity Enhancers will pull that content from subscriptions. So you need to have tools and features that target these users. You don’t need to actually get into the minds of these users, you need to have features and tools that makes it all easier for you users to do what they want.

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