Kathy & Tim on creating passionate users

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Kathy Sierra is my most favorite blogger so far. Infact, my blog is kind of inspired by her blog creation passionate users. Inspired by the name, I created my blog ‘how to make users happy‘. Unfortunately, she doesn’t blog now due to some reasons. But I am still under the awe of her brilliant content and her passion towards creating passionate users.

I have managed products which had user base of millions and I know what passion means to handle such products as the creator and what does it mean to your users who have passion towards your users. It was my after-discovery, at the time of creating the product I was just thinking about the usefulness and not the users and even that worked for my users. It changed my approach and I started thinking product management in terms of users, user benefits, personal benefits and the social benefit.

It made me realize that I am not the owner of these properties, they are and that has only happened because we were offering something which was so wonderful that users become passionate about it. In the cut-throat competitive scenario you can only lead, if you have the passionate users backing you up. But this drive has to come within and should be culture not a profit driven initiative. Don’t think dollars, think customers, think humans.

Here is the video of Kathy Sierra found n Tim O’Reilly’s blog. Tim had interviewed Kathy at TOC (Tools of Change for Publishing) conference. Please follow Tim’s blog for the fully story and update.

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