Eurpoe’s internet user trends

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Ben Macklin and Karin von Abrams, Senior Analysts on Emarketer throw up some interesting data on Europe’s 350 million Internet users.:

Europe is a diverse region comprising 48 countries, 27 of which are in the European Union. The region contains some of the world’s Internet usage leaders, such as the Netherlands and Scandinavia, where penetration is around 80% of the population.

In contrast, countries such as Greece, Russia, Poland and Italy lag well behind the European average. But most of these nations are enjoying a surge of Internet growth. Within five years, only Russia will have less than half of its population online.

In terms of sheer size, Germany is the largest Internet market in Europe, followed by Russia and the UK, according to eMarketer’s recent estimates.

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