What will be the impact of online video on the future of entertainment?

February 8th, 2008 | Internet and web

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I was just going through this press release from Comscorewhich says that U.S. Internet Users Viewed 10 Billion Videos Online in record breaking month of december.

This makes me think:

Can online video create the same impact on the music industry as MP3, Napster and file sharing did.

Is the citizen media progressing towards multimedia citizen media and not just plain text.

Has TV & Film industry noticed it and if they have what are they going to do about it.

Will it change the consumption habits of audiences where they would want to consume everything in capsules. Or they will be maintain the differentiation between online consumption and traditional screen consumption.

How it is going to impact the future delivery of entertainment in your theatres, on your TV, on your monitor or on your handhelds.

How is it going to impact the news broadcasters, with camera in hand (device/mobile) users can reach where reporters cannot so it’s worry some for news broadcasters or entertainers.

What will be the power metrics of a channel or a studio, will they just become the distributors ?

What should be the roadmap for any media company, to embrace online video or keep a distance and position themselves as premium content providers.

What about the audiences, for news they go to internet, for classifieds they go to internet, for music they go to internet and for video now they go to internet. Is their newspaper and TV consumption dying. Will we now have a generation which will have no newspaper no tv.

Overall is it a good news or a bad news for the media industry. What will happen to their revenues, their quality, their audiences and most importantly their advertisers.

Music industry is still in the denial mode for mp3 & it’s sharing, but at least now you can download a song instead of a album. What will happen to films and TV ?

What about the artists and producers, they should now produce for the studio or the public, who is their audience ?

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