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Green IT; also for employees and customers

Environmental Leader carries a guest post "Top 10 reasons to green IT" from Kevin Klustner President and CEO, Verdiem  I have seen articles talking about the direct benefits, but in this article the author talks about the overall social benefits as well:

6. Inspire employees: Employees feel a deep sense of pride working in organizations that do their part for the environment. When your employees know their computers are using less than half the power they used to, with no impact on productivity, they’ll know they personally are helping to reduce the company’s carbon footprint.

7. Improved reputation and brand value: According to the BBMG Conscious Consumer Report, the vast majority of Americans not only expect business leaders and marketers to provide environmentally-friendly products, but they’re adamant that those “green friendly” claims are backed up with legitimate practices. Investing in a strong sustainability program (which can be led with Green IT) and communicating the value to your customers and stakeholders can do wonders for your reputation and brand.

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One Comment

  1. Matt Heinz says:

    Thanks, Santosh! Anyone who wants to learn more about Green IT can check out http://www.GreenMyPCs.com.

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