Via Reuters Microsoft adCenter Labs Unveils Digital Advertising Innovations at Fourth Annual Demo Fest
Contextual Ads for Video. Through speech recognition, this technology enables ads to be dynamically served based on the content discussed in the video. For example, if the topic of the video was gardening, ads related to gardening or lawn improvement could be served in an adjacent text-based ad as the video played. For advertisers, this provides access to consumers while at the point of consideration.
Intelligent Bug Ads. This technology balances the interests of advertisers and the target audience by locating nonintrusive frames in a video in which to place ads. By using a computer vision algorithm to calculate the least intrusive spot in the video, it approximates human judgment and places the ad in the video where it is least likely to interfere with the consumer’s viewing experience.
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