Users Vs Fans - Example - Apple MacHeads

January 24th, 2008 | Science and technology

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Doctor Rose writes about branding and apple fanboy documentary MacHeads . As mentioned in the post, products are becoming our passionate possessions and our life now revolves around experiencing the use of that product. The music players, the mobile phones, the cameras are not just products - they are the gateways to our experiences and our lives.

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