Users Vs Fans – Example – Apple MacHeads
Doctor Rose writes about branding and apple fanboy documentary MacHeads . As mentioned in the post, products are becoming our passionate possessions and our life now revolves around experiencing the use of that product. The music players, the mobile phones, the cameras are not just products – they are the gateways to our experiences and our lives.
Related posts:
- Gary Wolf on The Data-Driven Life
- Pew Report: Teens & Mobile Phones
- Jim Rossignol On Imagination In Gamesim
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