If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Writing Press Releases - Part 1 : Headlines
A headline is text at the top of a press release, indicating the nature of the news below it. Headlines are written in bold and is much larger in size that the press release text. The general headlines conventions include using present tense and omitting “a” and “the” as well as forms of the verb “to be” in certain contexts.
The press release headline should be brief, clear and to the point. In case of press releases, generally it would have an announcement tone to describe the latest achievement of the company, the recent event of the company, product or service announcement, partnership announcement and so on. For example, “XYZ Company announces strategic partnership with ABC Company in India & Us”.
The first word in the press release headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word.
You must include the company name in the headline for better visibility in search engines and for journalists and readers convinience.
Treat press release headline as the ultra-compact version of the entire press release content. But at the same time, keep it simple, clear and short.
The simplest method to arrive at the press release headline is to extract main points (highlights) and then the most important keywords from your press release. Now from these keywords, try to frame a logical & attractive statement. Using keywords will give you better visibility in search engines and it would be simpler for journalists and readers to get the idea of the press release content.
Press Release - Part 2 : Press Release Body / Copy
A press release is simply a written statement distributed to the media. It is a fundamental tool of PR work. Press release is a factual and a newsworthy statement.
The press release should be written as you want it to appear in a news story. The other word for press release in news release.
The press release content/copy should be compact. Avoid using very long sentences and paragraphs. Avoid repetition and over use of grammer and fancy language.
Press release must deal with actual facts - events, product, service, people, target, goals, plans, projects. Try to provide maximum use of these ‘real’ facts and contents.
The length of a press release should be atleast a page and maximum two or three pages.
The more newsworthy you make the press release copy, the chances of it being selected by a journalist or reporting increases.
Before writing a press release keep the audience in the mind, people who are likely to be interested in your news release.
A first paragraph or two three sentences must actually sum up the press release and the further content must elaborate it. In fast paced world neither journalists or other readers would read the entire press release if the start of the article doesn’t generate interest.
A simple method for writing an effective press release. Make a list of following things :
1) What is the actual news ?
2) Why this THE NEWS ?
3) The people, products, items, dates and other things related with the news.
4) The purpose behind the news
5) Your company - the source of this news.
Now from the points gathered from this 5 steps, try to construct paragraphs and assemble them sequentially for example - The headline > the summary or introduction of the news > event or achievements > product > people > again the concluding summary > the company.
Reasearch the actual press releases on the web for getting the feel of the tone of a press release, the language, the structure and the format of a press release.
Press Release - Part 3 : About The Company
About the company - section is a short information about the company who has actually submitted the press release and about whom the news is all about.
When a journalist picks up your press release for a story, he/she would logically have to mention about the company too in the news article. Journalists can then put the company information from this section.
The title for this section should be - About XYZ_COMPANY
After the title, use paragraph or two to describe your company with 5/6 lines each. The text must desctibe your company, it’s core business and the business policy. Many businesses already have a professionaly written brochures, presentations, business plans, etc. - that introductory text can be put up here.
At the end of this section you must point to your website. The link should be the exact & complete URL without any embedding so that, even if this page is printed, the link will be printed as it is. For example : http://www.your_company_website.com.
Companies which maintain a seperate media page on their websites must point to that URL here. A media page typically has contact information and press kit (PDFs and Logos)
After this section - you can provide some extra information links which support your press release or close the press release with the contact information.
Press Release Part 4 : Contact Information
If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it.
If you are comfortable with the idea of letting your key people being directly contacted by media, you can provide their contact details on the press release page itself. For example, in case of some innovation you can provide the contact information of your engineering or research team for the media.
Otherwise, you must provide the details of your MEDIA/PR department in the CONTACT section. If you do not have dedicated team for this function, you must appoint somebody who will act as a link between the media and your people.
The contact details must be limited and specific only to the current press release.
The contact details must include:
(1) The Company’s Offical Name
(2) Media Department’s offical Name and Contact Person
(3) office Address
(4) Telephone & FAX Numbers with proper country/city codes and extension numbers
(5) Mobile Phone Number (optional)
(6) Timings of availability
(7) Email Addresses
(8) Website Address
For submitting your press release for free join http://www.newsmotto.com - a free press release publishing service. It also offers Press Release Feeds (XML/RSS) for a company, industry and country.
Newsmotto.com : What’s your news, what’s your motto ?
Alternate headlines :
1. Press Release Step by Step
2. How to write a press release?
3. How to submit press releases for free
4. What is a press release
5. Press Release explained and it’s component
Popularity: 3% [?]
46 comments ↓
“We cannot live for ourselves alone. Our lives are connected by a thousand invisible threads, and along these sympathetic fibers, our actions run as causes and return to us as results.”
- Herman Melville
RSS is the way of the Future…
rss protocol
Hi,
I found this new software:
http://www.best-blog-link-generator.com
This is perfect for free traffic, high ranking, backlinks etc.
Check it out!
You don’t want to miss this one.
I was looking for a place to submit my article of organization and stumbled across your blog. I enjoy reading blogs with my coffe in the morning before work. its fun to see whats up with people around the world.
Anyway, I did find a free blog and article submission site here Site Submit/Article Submission
Anyway, I enjoyed your blog. Have a nice day : )
You have pretty cool blog here. What’s up with these weird posts and stuff?
Anyway, I like your blog and will be back soon, hope you update alot.
Take care.
Jen
Oh and if you run Google ads on any of your blogs or sites, you would flipe out for these high payout Keywords
I have an E-Cash Machine site/blog. It pretty much covers Making money on the web.
Come and check it out if you get time
Holy crap, I came across a blog pretty similar to yours earlier today. I also have one that pretty much talks about sample classified ad related stuff. You should check it out sometime.
Whoa, I came stumbled on a blog pretty similar to yours earlier today. I also have one that pretty much talks about ad classified in job seeker usa related stuff. You should check it out sometime.
Hey, nice blog and great info!
I have a new business article
site. It’s a valuable business article
resource.
Come and check it out if you get time I would really appreciate it
Hi, It amazes me to find the quality content that can be found on blogs and yours is a perfect example.
I have a article by email submit site. It’s pretty much a article by email submit related resource.
Come pay us a visit when you get time
Hey, I came by actually looking for a specific blog but got yours instead. However, you seem to have a great blog here!
I have a article health submit site. It pretty much is about article health submit .
Come and take a look if you get time
Hey, you have a great blog here! I’m definitely going to bookmark you!
I have a info products site. It pretty much covers info selling related stuff.
Come and check it out if you get time
Dear Blogger:
Just happened to locate your blog on lesson plan for writing newspaper article.
I too have an interest in that and offer a really nice
software product that can help deliver articles as fast
as you can come up with ideas.
lesson plan for writing newspaper article
Best regards,
Larry
Just visited your blog, it’s great. I have a jobs seeking website which is informative and you can find info of different job natures, hope that it will be useful in your job seeking
Thank you for your wonderful site. Although I did not find admin jobs as a directmatch to your site, I did however enjoy the career advice from other posts.
Thanks again for being here!
Special DNN - BUSINESS NEWS Report For Santoshkumar!
– FOR IMMEDIATE RELEASE — PRESS RELEASE DNN - BUSINESS NEWS.
The Ten million dollar pixel website does something NO other ONE million pixel web site can! - The’ll Give TWO million dollar away!!
Just recently we reported about The Tenmilliondollarwebsite.com. The site is a copycat of The Million Dollar Homepage by a 21-year-old British entrepreneur Alex Tew. The Ten million dollar is rapidly evolving into the fastest growing ‘pixel’ web site online. They now offer $2.000.000,00 to the largest advertiser on their site.
THE NETHERLANDS, October, 2005 - The tenmilliondollarwebsite.com takes pixel advertising several big steps further. As you can see on http://tenmilliondollarwebsite.com/blog The site had more than 100,000.00 pageviews in 6 weeks being online!! We now have an Alexa page rank far into the 100.000 says Walter proud. He and Janwillem, two guys from The Netherlands are the owners of the site.
They want to live their dream and start an own (Internet) marketing, hosting and consultant business, using the proceedings of the site… They have without a doubt the most valuable name…
To boost the value of your TROPI (Traffic Return On Pixel Investment we learned) they organized a huge and unique promotion!
Asking about this special promotion, Janwillem says: As said before, we can do something no other million dollar website can do: We are giving away more than $2.000.000,00!!
We will give one of our advertisers $2.000.000,00 ( two million dollars) as soon as our site is filled for 50%! The best thing about it is: Nobody needs to participate in any kind of lottery to have a chance to become a millionaire.
We asked the guys from Holland who will get the money then and what they have to do for it;. It is simple, they replied. To win this $2.000.000,00, you’ll need to become the largest advertiser on our site and we’ll personally give you $2.000.000,00 (two million dollars). We will do so as soon as our site is filled for 50%!!
On top of this, we’ll choose five of our advertisers at random, no matter what size or time they are with us, and reward them each with $100.000,00! Also after the site is filled for 50%! So, in fact, we are giving away $2,500.000,00! Part of that could be yours. All you need to do is buy some pixels on our site!
Walter tells us that he knew their site would become a success and now he predicts this promotion will boost the site in the top five movers and shakers!!’ We are here to set records! And we will. This means great exposure for all of our advertisers! We have had people boosting their sales figures mainly by the visitors they get from us!
A great stunt like this will certainly attract oceans of curious and click happy people who will be visiting our site. Who would not want to get $2.000.000,00 in cash from the ten million dollar website? Just for being the largest advertiser on the only TEN million dollar website!
Both guys smile when they say: We’ll invite anyone to buy pixels and have a chance to change their lives!
Wow, Even if you would buy advertisement for $1.000.000,00 you’d still gain a full 100%
Remember! Your $100,00 pixel friends placed on our site could mean you gain at least $100.000,00!!!
We are no students, and we are not looking to pay for college. Yet, when the site is successful enough, we would love to pay and we will pay for people who never had college or even seen a school before in their lives. We have made plans when the site reaches a certain level of success, says Janwillem.
Find out more about Walter and Janwillem, W2solutions.info and their http://www.tenmilliondollarwebsite.com
W2solutions.info will be a Dutch business which offers profit design, profit solutions, web hosting services, consultation services and they endeavor to use own design as well as open source software for client projects wherever possible in order to keep development costs down. We are working very hard to try and get this baby walking. The site will be a great help. We ask anyone to buy our pixels.
Be their largest advertiser and gain $2.000.000,00!
Because bigger is better.
http://www.tenmilliondollarwebsite.com
Delivered by Superblogsubmitter - blogsubmitter pro - The New Blog Submitter
Hey everyone! Cool site! The customer support seems good and the technology jobs are endless. Maybe I will have a better directmatch searching for human resources
since my keyword “customer care jobs” did not fit as intended.
Glad I found you! Keep on keepin on!
Hi, you have a great blog here! I’m definitely going to visit again! Please feel free to visit my blog too at http://rushprnews.iuplog.com, RushPRnews Daily Gazette.
My site is ** RushPRnews press release services, distribution and free web posting** . Cordially, Anne Laszlo-Howard
“I just came across your blog about advertising design and wanted to let you know that I am impressed with the information here. I also have a website with an added resource that pertains to advertising design so I know that your blog is fantastic. Continue with the great resource that you are providing to everyone on the Net!”
Special DNN - BUSINESS NEWS Report For Santoshkumar!
– FOR IMMEDIATE RELEASE — PRESS RELEASE DNN - BUSINESS NEWS.
The Ten million dollar pixel website does something NO other ONE million pixel web site can! - The’ll Give TWO million dollar away!!
Just recently we reported about The Tenmilliondollarwebsite.com. The site is a copycat of The Million Dollar Homepage by a 21-year-old British entrepreneur Alex Tew. The Ten million dollar is rapidly evolving into the fastest growing ‘pixel’ web site online. They now offer $2.000.000,00 to the largest advertiser on their site.
THE NETHERLANDS, October, 2005 - The tenmilliondollarwebsite.com takes pixel advertising several big steps further. As you can see on http://tenmilliondollarwebsite.com/blog The site had more than 100,000.00 pageviews in 6 weeks being online!! We now have an Alexa page rank far into the 100.000 says Walter proud. He and Janwillem, two guys from The Netherlands are the owners of the site.
They want to live their dream and start an own (Internet) marketing, hosting and consultant business, using the proceedings of the site… They have without a doubt the most valuable name…
To boost the value of your TROPI (Traffic Return On Pixel Investment we learned) they organized a huge and unique promotion!
Asking about this special promotion, Janwillem says: As said before, we can do something no other million dollar website can do: We are giving away more than $2.000.000,00!!
We will give one of our advertisers $2.000.000,00 ( two million dollars) as soon as our site is filled for 50%! The best thing about it is: Nobody needs to participate in any kind of lottery to have a chance to become a millionaire.
We asked the guys from Holland who will get the money then and what they have to do for it;. It is simple, they replied. To win this $2.000.000,00, you’ll need to become the largest advertiser on our site and we’ll personally give you $2.000.000,00 (two million dollars). We will do so as soon as our site is filled for 50%!!
On top of this, we’ll choose five of our advertisers at random, no matter what size or time they are with us, and reward them each with $100.000,00! Also after the site is filled for 50%! So, in fact, we are giving away $2,500.000,00! Part of that could be yours. All you need to do is buy some pixels on our site!
Walter tells us that he knew their site would become a success and now he predicts this promotion will boost the site in the top five movers and shakers!!’ We are here to set records! And we will. This means great exposure for all of our advertisers! We have had people boosting their sales figures mainly by the visitors they get from us!
A great stunt like this will certainly attract oceans of curious and click happy people who will be visiting our site. Who would not want to get $2.000.000,00 in cash from the ten million dollar website? Just for being the largest advertiser on the only TEN million dollar website!
Both guys smile when they say: We’ll invite anyone to buy pixels and have a chance to change their lives!
Wow, Even if you would buy advertisement for $1.000.000,00 you’d still gain a full 100%
Remember! Your $100,00 pixel friends placed on our site could mean you gain at least $100.000,00!!!
We are no students, and we are not looking to pay for college. Yet, when the site is successful enough, we would love to pay and we will pay for people who never had college or even seen a school before in their lives. We have made plans when the site reaches a certain level of success, says Janwillem.
Find out more about Walter and Janwillem, W2solutions.info and their http://www.tenmilliondollarwebsite.com
W2solutions.info will be a Dutch business which offers profit design, profit solutions, web hosting services, consultation services and they endeavor to use own design as well as open source software for client projects wherever possible in order to keep development costs down. We are working very hard to try and get this baby walking. The site will be a great help. We ask anyone to buy our pixels.
Be their largest advertiser and gain $2.000.000,00!
Because bigger is better.
http://www.tenmilliondollarwebsite.com
Delivered by Superblogsubmitter - blogsubmitter pro - The New Blog Submitter
Special DNN - BUSINESS NEWS Report For Santoshkumar!
– FOR IMMEDIATE RELEASE — PRESS RELEASE DNN - BUSINESS NEWS.
The Ten million dollar pixel website does something NO other ONE million pixel web site can! - The’ll Give TWO million dollar away!!
Just recently we reported about The Tenmilliondollarwebsite.com. The site is a copycat of The Million Dollar Homepage by a 21-year-old British entrepreneur Alex Tew. The Ten million dollar is rapidly evolving into the fastest growing ‘pixel’ web site online. They now offer $2.000.000,00 to the largest advertiser on their site.
THE NETHERLANDS, October, 2005 - The tenmilliondollarwebsite.com takes pixel advertising several big steps further. As you can see on http://tenmilliondollarwebsite.com/blog The site had more than 100,000.00 pageviews in 6 weeks being online!! We now have an Alexa page rank far into the 100.000 says Walter proud. He and Janwillem, two guys from The Netherlands are the owners of the site.
They want to live their dream and start an own (Internet) marketing, hosting and consultant business, using the proceedings of the site… They have without a doubt the most valuable name…
To boost the value of your TROPI (Traffic Return On Pixel Investment we learned) they organized a huge and unique promotion!
Asking about this special promotion, Janwillem says: As said before, we can do something no other million dollar website can do: We are giving away more than $2.000.000,00!!
We will give one of our advertisers $2.000.000,00 ( two million dollars) as soon as our site is filled for 50%! The best thing about it is: Nobody needs to participate in any kind of lottery to have a chance to become a millionaire.
We asked the guys from Holland who will get the money then and what they have to do for it;. It is simple, they replied. To win this $2.000.000,00, you’ll need to become the largest advertiser on our site and we’ll personally give you $2.000.000,00 (two million dollars). We will do so as soon as our site is filled for 50%!!
On top of this, we’ll choose five of our advertisers at random, no matter what size or time they are with us, and reward them each with $100.000,00! Also after the site is filled for 50%! So, in fact, we are giving away $2,500.000,00! Part of that could be yours. All you need to do is buy some pixels on our site!
Walter tells us that he knew their site would become a success and now he predicts this promotion will boost the site in the top five movers and shakers!!’ We are here to set records! And we will. This means great exposure for all of our advertisers! We have had people boosting their sales figures mainly by the visitors they get from us!
A great stunt like this will certainly attract oceans of curious and click happy people who will be visiting our site. Who would not want to get $2.000.000,00 in cash from the ten million dollar website? Just for being the largest advertiser on the only TEN million dollar website!
Both guys smile when they say: We’ll invite anyone to buy pixels and have a chance to change their lives!
Wow, Even if you would buy advertisement for $1.000.000,00 you’d still gain a full 100%
Remember! Your $100,00 pixel friends placed on our site could mean you gain at least $100.000,00!!!
We are no students, and we are not looking to pay for college. Yet, when the site is successful enough, we would love to pay and we will pay for people who never had college or even seen a school before in their lives. We have made plans when the site reaches a certain level of success, says Janwillem.
Find out more about Walter and Janwillem, W2solutions.info and their http://www.tenmilliondollarwebsite.com
W2solutions.info will be a Dutch business which offers profit design, profit solutions, web hosting services, consultation services and they endeavor to use own design as well as open source software for client projects wherever possible in order to keep development costs down. We are working very hard to try and get this baby walking. The site will be a great help. We ask anyone to buy our pixels.
Be their largest advertiser and gain $2.000.000,00!
Because bigger is better.
http://www.tenmilliondollarwebsite.com
Delivered by Superblogsubmitter - blogsubmitter pro - The New Blog Submitter
I discuss this topic daily myself. I also have a website that talks about free classified ads oregon related things. Go check it out if you get a chance.
Hi thanks for your blog, I liked it! I also have a blog/site about belt chair seat wheel
that covers belt chair seat wheel
related stuff. Please feel free to visit.
Hey, nice blog and great info!
I have a new computer article
site. It’s a valuable computer article
resource.
Come and check it out if you get time I would really appreciate it
Hi, Nice blog on article software submission. I also have an interest in article software submission. If you are wanting to find more about article software submission, then I invite you to drop by article software submission
Consider the power of being able to create incoming links to your site any time you want them…
Free Blog Hosting Using Wordpress Blog Software At http://www.Blogsilla..com
This classifilds blog is sweet eh.
If you get a moment you may want to visit
this classifilds site
it’s pretty sweet too!
Hey, you have a great blog here! I’m definitely going to bookmark you!
I have a free web site traffic analyzer site/blog. It pretty much covers free web site traffic analyzer related stuff.
Come and check it out if you get time
What If This Could All Happen Automatically,
with a simple push of a button…..
Hello everyone! … sorry I’m a newbie, how does this blog thing work? I bought some products from this store: http://www.eBookLovers.com but too dumb to figure out. Any help would be greatly appreciated!
Hello everyone! … sorry I’m a newbie, how does this blog thing work? I bought some products from this store: http://www.eBookLovers.com but too dumb to figure out. Any help would be greatly appreciated!
able to show your website to literally millions and millions of REAL LIVE PEOPLE.
Great blog it really nice. To learn more about blogger visit
search engine position The best search engine position
Hey everyone! Cool site! The customer support seems good and the technology jobs are endless. Maybe I will have a better directmatch searching for human resources
since my keyword “customer care jobs” did not fit as intended.
Glad I found you! Keep on keepin on!
Hey, you have a great blog here! I’m definitely going to bookmark you!
I have a wedding link exchange site/blog. It pretty much covers wedding link exchange related stuff.
Come and check it out if you get time
Hey, you have a great blog here! I’m definitely going to bookmark you!
I have a free web hosting site/blog. It pretty much covers free web hosting related stuff.
Come and check it out if you get time
Hey, you have a great blog here! I’m definitely going to bookmark you!
I have a list mailing site/blog. It pretty much covers list mailing related stuff.
Come and check it out if you get time
Yo, you have a Terrific blog here! Lots of content means more readers, more readers means more interaction!
I’m definitely going to bookmark you!
I have a
boost computer speed site/blog. It pretty much covers boost computer speed Problems with your Windows Xp Computing !
Come take a Look when you get a chance.
Hey, you have a great blog here! I’m definitely going to bookmark you!
I have a advertising idea site/blog. It pretty much covers advertising idea related stuff.
Come and check it out if you get time
If you would just take your time to know your way around, you could discover
Get your website seen use our internet web site promotion tools to get the word out and take the work out of promotion. Resale rights available. Starting at only $6.99 get 1000’s of links to your website http://www.BLGen.net
Get your website seen use our website promotion software tools to get the word out and take the work out of promotion. Resale rights available. Starting at only $6.99 get 1000’s of links to your website http://www.BLGen.net
Hey, you have a great blog here! I’m definitely going to bookmark you!
I have a history of internet advertising site/blog. It pretty much covers history of internet advertising related stuff.
Come and check it out if you get time
Yo, you have a Terrific blog here! Lots of content means more readers, more readers means more Sales!
I’m definitely going to bookmark you!
I have a make my computer go fastermake my computer go faster site/blog. It pretty much covers make my computer go faster Problems with your Windows Xp Computing !
Come and check it out if you get time We are just a Click Away !
Every online business need free traffic. This free traffic handbook is very update and helpful.
Hey, you have a great blog here! I’m definitely going to bookmark you!
I have a email advertising site/blog. It pretty much covers email advertising related stuff. Plus you can advertise to billions using our email advertising tools.
Come and check it out if you get time
Leave a Comment