Via Business Opportunities Blog
According to Jakob Nielsen, when users were asked how various aspects of online ads affected their Web experience, they rated the following attributes most negatively:
Pops-up in front of your window – 95%
Loads slowly – 94%
Tries to trick you into clicking on it – 94%
Does not have a “Close” button – 93%
Covers what you are trying to see – 93%
Doesn’t say what it is for – 92%
Moves content around – 92%
Occupies most of the page – 90%
Blinks on and off – 87%
Floats across the screen – 79%
Automatically plays sound – 79%
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