I really don’t believe that I am writing this post in the never ending spamming social media marketing era. But while we marketers spend lots of time in budgeting, planning and cramping the communication with “call to actions” and “convergence” and “leads”, we sometimes miss the most crucial part “the execution’. A big media ...
This is continuation of my series “India web & internet statistics 2008”. I skipped it in 2009 as here it’s back again. I am going to keep updating this post, so please let your comments flowing in through the comments section of this post or to my twitter account @santoshmaharshi. ...
Digital media is where the young people are spending their time, interacting, socializing and communicating. These young people are they different compared to "traditional consumers" who were consuming traditional media. What have you seen and observed. Any personal comment or links to research or insights ? This was the question that I asked on LinkedIn ...
The Sanity Checklist For Digital Marketers (a.k.a The Art of Slow Digital Marketing)
* I will ignore thousand of blogs, millions of experts and billions of quick DIY online marketing tips. My focus will be on... Our Business Our Products & Services Our People, Partner & Customers ...
Jenna McWilliamns, a Doctoral student in Learning Sciences at Indian University was searching for a 'good blogs to read' version of #followfriday on twitter. I jumped off and suggested #blogroll #blogpicks #blogrecco or just #gbtr (good blogs to read) . She picked up #blogroll and wrote a short and sweet intro to the new hashtag ...
Asmitha - Provides rural poor women access to financial resources in the form of collateral free small loans for income generation and livelihood promotion. This enables them to set-off small start up business, which soon translates into adequate nutrition, medical aid and education. With increased businesses, these low-income women become economic agents ...
Russ Mann on Actionable Insights talks about Accenture Interactive with P&G as the first anchor client. As described on his blog, it is -- “A new business that Accenture has established to help companies develop world-class digital marketing capabilities and optimize online/offline investments. Accenture Interactive will bring together advanced technology platforms with consulting, ...
Gaurav Mishra, CEO 20:20 Social - points to this interesting story on LiveMint by Saabira Chaudhari, titled The Anti-Social Nonprofit: Looking for Instant Gratification I have been a very social spammer cum observer from a long time and worked on social products like Rediff Q&A & Connexions in my previous avataars and now ...
Mitch Joel talks about The Irresponsible Marketer on his blog Six Pixels of Seperation on how the marketers are not putting their heart and wallets for the things which have real ROI. Think about it this way: traditional advertising is a "hope and a prayer" (must we really trot out ...
Many many eons ago, my pocked was picked in local trains of Mumbai at Dadar railway station. More than the monies I was worried about the PAN card and the Debit card. My bank ICICI took more than month or so to re-issue it to me. It was my daily To Do to call up ...
Dave Winer, Robert Scoble, Jeremiah Owyang, Steve Rubel any many others on the web are chatting over the a) benefits of going back to blogging, b) changing the way they blog or c) twittering less as its more noisy. Well I have been a fan of their blog and follower of their tweets ...
Clickable #hashtags - now on Twitter. Wow !!! I request @ev to make the #hashtags on twitter to be clickable on 29th June and on 2nd July it's available. It's just the timing or Twitter was really listening to me :).
We have all moved from just web presence to commenting, liking and sharing everything online – from users to curators. Social web helps us become the keepers of our culture, trends, create photo galleries, bookmark fun stuff, pass on knowledge, popularize hit videos and more. Whenever we click on comment, like or share on facebook ...
Congress will win for sure ! My 14 year old nephew predicted this some 2-3 months back when he was at Bangalore to spend his vacation time with us. I was amused, but I was also impressed by the clarity of his thoughts. His comments and observations had a strong backing of his ...
Siliconindia is organizing Startup City 09 on June 6th in Bangalore. There will be 100 most promising technology startups showcasing their products. - Watch live product demonstrations - Get a peek into cutting edge technologies - Lay hands on the best-of-breed solutions ...
This is the list of (now 101) Indian brands and businesses on Twitter. However, the ownership of these brands is not verified. For example, satyam computers which is a news update account for the company and not by the company. Some of the media brands are actually extending their services through twitter and not necessarily ...
Hugh Pickens on Slashdot writes: Unpaid Contributors Provide Corporate Tech Support "The NY Times writes about Justin McMurry of Keller, TX, who spends up to 20 unpaid hours per week helping Verizon customers with high-speed fiber optic Internet, television and telephone service. McMurry is part of an emerging ...
Trust means having confidence or faith in someone and a friend is a person you know well, have regards for and trust. Does this same apply to the people who are your friends on a social network. In real world, you have friends but you share you life with them on a ...
@Keith Kliner talks about a very interesting phenomenon ‘tweetbomb’, some future tweet on twitter which has the potential to reach 100 million people, mobilize them and cause an ‘act’. Something very similar to flashmobs, but much more faster and at a very large scale. And not necessarily for good. What Keith Kliner talks ...
Image Courtesy : Sugree / Flickr Social Networking has become a loose term to define any kind of online connections and not the social relationships. Social Network term was in existance much before the advent of first online social network and we all need to blame Six Degrees of Kevin Bacon to trigger ...
My name is Santosh Maharshi, an ex-bollywood child artiste & now an Internet & Media professional from last 12 years. I have worked with